World Jewish Relief – Rebrand
The Challenge
World Jewish Relief provides life-saving and life-changing action to people in crisis around the world.
Inspired by Jewish values, they work with our trusted local partners to help people survive the consequences of conflict and disaster to thrive and rebuild their lives. They deliver programmes using our expertise to achieve maximum and sustainable impact for those within and beyond our community.
This message was not translating outside of the Jewish community, so World Jewish Relief required a rebrand to modernise and harmonise their collateral whilst also repositioning themselves as a more active and inclusive charity.
The Impact
A full rebrand was produced from the ground up, including a full visual, technical and emotional rebrand.
New Brand Guidelines, Tone of Voice and a full working Toolkit were supplied to their internal design team and partner agencies, which helped to overhaul the entire digital, social and print communications, including the rebranding of the World Jewish Relief Museum in Central London.
