Smith+Nephew – Shaping What’s Possible
Insight
Smith+Nephew required a bright, progressive internal initiative celebrating every aspect of the health industry, showing how everyone in the company is integral to the success of not only the company, but of the health industry in general.
Idea
As century-old visionaries and pioneers in the health industry, Smith and Nephew have constantly crafted the future.
They are quite literally…
Shaping What’s Possible.
The Impact
Using elements of the master brand, a full sub-brand for the initiative was created and supported by comprehensive brand guidelines and a toolkit, including tone of voice, typography, art direction, photography styles and purpose.
