SKINS – The Pacific Island Supporters Club
The Insight
Up against sports behemoths Nike and Umbro, SKINS see themselves as high-performing underdogs, constantly outgunning the best but often overlooked.
The Idea
Expanding on the underdog persona, we launched a UK social campaign asking UK rugby fans to choose their other South Pacific team when England isn’t playing.
The Pacific Island Supporters Club
#MyOtherTeam
We commissioned authentic South Islander Tattoo Artists to design badges England fans could choose to display and share on their own social feeds and highlighted just how good the Oceania teams are with surprising facts and stats about the ratio of citizens versus the incredible talent of the players. Not only are they naturally talented, but they often face uphill battles unknown to the rest of the world.
The Impact
The campaign was received positively – not only for spreading sportsmanship by supporting multiple teams but also by highlighting facts about the struggles and inequalities players from Oceania face, all showcasing SKINS as an underdog that cares and is to be reckoned with.