A bit about me...

I’m a concept-driven, Creative Director based in East London, and sometimes Los Angeles (Green Card Holder).

I’ve worked on a wealth of branding and rebranding (yes, there is a difference), advertising, and integrated projects for global clients across almost all sectors. I’ve worked on the lot; from gaming to graphic novels and bubble tea to branded socks.

I work with worried writers, serious strategists, incredible illustrators, finicky photographers, and detailed developers. I’m happy to lead creative teams, designers, and studios. I’ve also got extensive knowledge of the growing Middle Eastern market.

I've won a few awards, and I’m not too bad with clients.

I'm currently creating a wide range of purpose-led work with the stellar team at BBD Perfect Storm for clients including Pepsico, Etihad, Smith + Nephew and Majid Al Futtaim.