Etihad Airways – MCFC Livery Launch
The Insight
What connects the incredible skill of the Manchester City FC stars, and the second-to-none service of Etihad Airways?
Good choices, of course.
A good call on the pitch. A well-deserved upgrade to business class.
A great new player transfer. A warm welcome from the cabin crew.
The Idea
Etihad Airways wanted to celebrate their renewed sponsorship deal with Manchester City FC, so we used the new livery launch video to showcase the skills and services of players and crew alike, using fancy footwork and famous face reveals to entertain fans and show the playful side of Etihad’s personality.
The Lost Ball social film was filmed in London, UK and Abu Dhabi, UAE.