PopWorks – Real Resolutions
The Idea
How many of us give up on our New Year's Resolutions halfway into January?
Working alongside the Popworks team at PepsiCo Global we looked at January differently by setting #RealResolutions that we actually want to stick to. Healthy habits can often result in resorting to dull tasteless snacking, but not with Popworks. A new snack that manages to exceed expectations by being both better for you whilst still tasting good.
Crunching expectations
The Insight
PopWorks are one of the few snacks that are actually tasty in the ‘Better For You’ category.
A snack you can eat alongside your New Year goals in the super-health-conscious month of January.
The Impact
Through an experiential activation in the Netherlands and working with six prominent Dutch Influencers, we invited people to set a #RealResolution for the chance to win a year’s supply of Popworks.
Results included:
6 Influencer films
18 digital assets, including DOOH
3-day experiential sampling activation inviting shoppers to share their #RealResolution and taste Popworks
35K samples delivered
Cash-off coupon giveaway
Impressive reach
But that's not all—Real Resolutions continues throughout the rest of the year as Real Reels.
CLIENT FEEDBACK
“Thank you team! You hit this one out of the park”
Atif Sultan Ali Khan,
Global Marketing Director - International Foods, Pepsico
“This is definitely a best-in-class that will inspire all teams coming forward!”
Arnaud Fronty
Senior Global Brand Manager - Pepsico