The Challenge
Bubble tea is everywhere – bright, sweet, and mostly surface.
Gong cha wanted to remind the world that beneath the foam and flavour lies something purer: real tea, grown by their masters, not made in factories.

The Idea
How Tea Is Meant To Be – a global brand platform celebrating Gong cha’s authentic craft and modern creativity. We built a spinning, multi-sensory world with Gong cha at its centre – from mountain-grown leaves to flavour-packed experiences shared with friends.

The Work
A vibrant launch film, digital OOH, in-store screens and social activations across 2,100 stores in over 28 countries – turning a drink into a global ritual.

The Impact
A brand platform that redefined bubble tea – from sugary fad to art form.
And a reminder that when it’s done right, tea doesn’t just taste better – it means more.