Save The Children – Christmas Jumper Appeal
The Challenge
Save The Children's Christmas Jumper Fundraising initiative goes from strength to strength every year; however, it’s a challenge to keep it fresh. We were tasked with a seasonal campaign to ignite interest in this fun tradition without losing sight of the simple act of wearing a jumper.
The Idea
We encouraged participants to decorate their jumpers like a Christmas Tree, to grab anything they could find to make their jumpers truly unique.
Twinkle lights, baubles, glitter, loo roll?
You name it.
We produced digital posters, social posts, invitations, and randomiser challenges to inspire decorations and help people get involved.
Celebrities including Poppy Delevigne and Tim Key headed up the social campaign.
Impact
A fun campaign that kept awareness throughout the festive season without taking away from it’s simple legacy.