Etihad Guest – The Etihad Guest Experience
The Insight
Etihad Guest wanted to showcase its benefits and features in a way that was more interesting than bullet points in a PowerPoint presentation.
The Idea
The Etihad Guest Experience
Two linear mood films showcasing the seamless Etihad Guest experience was created. From arriving at the airport to arriving at your destination. Listing the benefits and features along the way as simple supers.
One showcased the Economic experience and one the Business experience.
Filmed in a real grounded AirBus 380 and at Abu Dhabi Airport, time was of the essence.